Identify fraud awareness gaps before fraudsters do.
FAAT helps financial institutions identify customer fraud awareness gaps to common fraud scenarios, deliver targeted education and track awareness improvement over time.
REQUEST FAAT OVERVIEWMost fraud awareness programmes launch without any baseline measurement. You communicate to everyone equally — without knowing where the gaps actually are.
Broad messaging reaches customers who already know the risks, while those most vulnerable remain unprotected. Education without assessment is guesswork.
Without a baseline and a reassessment, there is no way to demonstrate that your awareness programme is working — to leadership, to regulators, or to yourself.
Identify fraud awareness gaps across key fraud scenarios using realistic simulated interactions. Establish a measurable awareness baseline.
Immediate educational guidance delivered at the point of assessment. Awareness intervention happens in the moment of highest receptivity.
Executive summary, category analysis and awareness priorities drawn from assessment results. Structured for fraud, compliance and customer protection teams.
Video, email, carousel and customer alerts built around identified weaknesses — not generic templates, but content mapped to actual gaps.
Measure awareness improvement after educational intervention. Demonstrate programme effectiveness with before-and-after data.
Compare results against publicly available fraud awareness studies and market observations. Understand where your customers stand relative to broader patterns.
Measures customer ability to identify fake bank calls, OTP scams and account protection scenarios. Tests recognition of urgency manipulation, spoofed caller identity and verification request red flags.
Assesses awareness of marketplace scams, delivery fraud and fraudulent payment requests. Evaluates ability to identify suspicious links, fake verification flows and payment redirection tactics.
Tests recognition of fake investment opportunities and high-return schemes. Measures susceptibility to fabricated credentials, social proof manipulation and artificially compressed decision timelines.
Evaluates awareness of AI-generated voices, video impersonation and synthetic identity scams. Tests recognition of trust exploitation across family, colleague and authority impersonation vectors.
Measures recognition of remote access scams and fake support interactions. Assesses ability to identify unsolicited contact, screen-sharing requests and false urgency designed to grant attacker device access.
35F Sharnell is an independent fraud awareness assessment initiative focused on helping financial institutions understand which fraud scenarios their customers are least prepared to recognise.
Using realistic fraud scenarios, embedded education and targeted awareness interventions, we help organisations identify customer awareness gaps and measure improvement over time.
We are not fraud detection software. Not transaction monitoring. Not compliance infrastructure. We help organisations understand where fraud awareness gaps exist before losses occur.
We think like those who design the attacks. We communicate like those who need to prevent them.
We provide FAAT overview, sample fraud awareness report and methodology briefing to qualified financial institutions, fintech platforms and digital payment providers. Initial materials delivered within 48 hours.
brief@35fsharnell.com